SCENE 01 / 360 DEGREE VIDEO
360° Video Production
Immersive content creation for your Italian production.
From virtual tours of the Colosseum to immersive trips along Venice's canals and the Amalfi Coast, Italy offers stunning 360-degree filming sites. Each one is rich in history, design, and natural beauty.
We work with VR-skilled crews in Rome and Milan, including the digital rooms at Cinecittà Studios. Each shoot is set up with custom camera arrays and skilled operators. Our team sources gear through local rental houses and runs the stitching and quality checks. Your footage arrives seamless and ready for the platform you target.
Capabilities
360° Services
Complete 360-degree video production from capture to delivery.
01
360 Camera Systems
- Insta360 Pro series
- GoPro MAX arrays
- RED 360 rigs
- Z CAM arrays
- Custom builds
Professional Capture
02
Production Support
- VR-experienced crews
- Location scouting
- Rig concealment
- Lighting design
- Audio capture
Full Service
03
Post-Production
- Stitching services
- Color grading
- Nadir removal
- Stabilization
- Platform delivery
Complete Pipeline
04
Applications
- Tourism & travel
- Real estate
- Events
- Documentaries
- Brand experiences
Diverse Uses
Immersive Content Expertise
Capabilities
Our Process
Creative Planning
We map out your 360° vision, your target platform, and your story goals.
Equipment Selection
We pick the right 360 camera system to fit your resolution, quality, and budget needs.
Production
We shoot immersive content with care for what the viewer sees, the lighting, and the spatial audio.
Post & Delivery
We stitch, process, and deliver content tuned for your target platforms.
On Location
Immersive 360 capture from the Colosseum to the Dolomites
Italian 360-degree video production now spans many forms. These include virtual tours through the Colosseum and the Vatican Museums. They also cover immersive heritage pieces inside the Uffizi and the Doge's Palace. Panoramic brand films run along the Amalfi Coast, Lake Como and the Dolomites. Our crews work out of Cinecittà's digital wing in Rome and the Lumiq Studios virtual stage in Turin. They draw on operators with credits across Rai and Sky Italia, plus the immersive units that supply MiC-backed cultural-heritage work.
Camera packages start with Insta360 Pro 2 and Titan rigs for run-and-gun documentary work. For stereoscopic feature delivery, we step up to multi-camera Z CAM K2 Pro and custom RED arrays. Italian VR producers handle ambisonic audio with Sennheiser Ambeo and Zoom H3-VR units. These come from Roman rental houses tied to Cinecittà. Interiors at the Palazzo Ducale in Venice, the Galleria Borghese in Rome, and the cathedrals of Florence and Milan each carry their own lighting, scaffold and access limits. Our location managers run the scouting and site-survey work. This lets a 360 rig vanish inside a historic space rather than crowd it.
On set, our teams hide the rig in tight Renaissance interiors and draw up hidden lighting plans for chroma key-friendly stitching. They also file the Soprintendenza forms needed to work inside protected heritage sites. This covers the records that Pompei, the Vatican Museums and the Galleria Borghese now ask for on filmed media.
Crews place tracking markers and HDRI probes at the plate stage. The later VFX pipeline then extends the spherical scene cleanly. Our coordinators file the IAP self-regulation forms needed when 360 content is sold as branded marketing. These campaigns serve fashion houses, car marques and Italian luxury hotels.
Post-production stitching, nadir removal, grading and delivery move into the pipelines at Cinecittà Post, Frame by Frame in Rome and Lumiq's XR division in Turin. Final masters are cut for YouTube VR, Meta Quest and Apple Vision Pro. We also build the museum-grade displays ordered by Italian regional tourist boards. INAIL safety forms and ENPALS contributor planning run alongside the standard CCNL Cinema Audiovisivo crew booking. Productions that claim the forty per cent Italian Tax Credit route their eligible spend through DGCA accounting in parallel. Our coordinators ready the backing records through audit alongside the immersive deliverables.
FAQ
Frequently Asked Questions
What 360 camera systems do you use?
We use many systems to fit your needs. The range runs from Insta360 Pro for lean shoots to multi-camera RED rigs for top quality. The system we pick matches your resolution and your budget.
Can you provide stereoscopic 360?
Yes, we can capture stereoscopic (3D) 360 content for VR headsets. Stereo 360 adds a sense of depth, which deepens immersion for headset experiences.
How do you handle lighting for 360?
360 filming needs careful lighting because the camera sees everything. We use hidden lights, practical sources, and smart placement. This lights the scene with no visible gear.
What about audio for 360 video?
We capture spatial audio with ambisonic microphones and many separate sources. Viewers then hear sound from the way they face, which deepens immersion.
Do you provide stitching and post-production?
Yes, we handle full post-production: stitching, grading, nadir and zenith cleanup, stabilization, and delivery tuning. This covers many platforms like YouTube VR, Meta Quest, and more.
What Italian locations work well for 360?
Italy offers rich 360 content chances. These run from the interiors of historic estates and cathedrals to dramatic landscapes. Our team helps you find locations that lift the immersive payoff.
Related Services
Productions in Italy that need this often pair it with Gimbal Filming, Virtual Production, and Aerial Drone Services for full coverage. Most projects also draw on Camera & Cinematography and Content Production.
On Set
Need 360° Video?
Tell us about your immersive content project and we'll create an unforgettable experience.